Colours & Fonts

All media texts have certain signs and signifiers which send out messages to the audience. Sometimes the audience do it subconsciously because we, as a population are so used to seeing media texts all around us we don't even think about it.

Colour can communicate different messages & moods. For Example:

BLUE; feeling calm, sad, to be feeling 'blue' is feeling down and upset. Has connotations with nature, water, ocean and sky.

RED; feeling angry, danger, stop, warning, blood, horror, love, lust, valentines day. 

GREEN; feeling envious, quite a neutral colour, organic, natural. Also has connotations with feeling sick or unwell.

Fonts play a big role in how you take in the information. i analyzed 4 different fonts on Microsoft Word.