I
am going to use Bauer Media to publish my magazine because they publish some
very popular regular magazines such as heat, the sort of magazine I would
hope mine would be. They distribute magazines nationally and I think that
gives me a enough broad market to sell my magazine and make a decent
profit.
Bauer Media make a lot of magazines that go straight to peoples house and
get paid for by direct debit. I don't want my magazine to be like that I want
my magazine to be in store so people who may not normally by one may buy it on
the off chance they like it. This leading to increasing my market ad
profit.
I didn't pick Future Publishing because looking at magazines they publish
they mainly publish specialist magazines normally focusing on computing and
such like. They don't publish anything similar to my magazine that is
why I will not be going with them.
That is the same with BBC although they publish top of the pops my main
competitor in this section of the industry they are more focused on things that
relate and promote the BBC brand and my magazine has no mentioning of anything
that could relate to that.
Similarly Conde Nast publish quite
up market magazines that are normally ones off, monthly or seasonally. Most of
them are expensive costing around 4 pound plus per issue. All of this is
nothing like my magazine or what it says in my publication plan.
I have looked at other companies but I still think Bauer Media is the
best for 'DoYa'.
No comments:
Post a Comment